Work
Black friday - TSM
Context
Website for Black Friday offer
A Black Friday infoproduct launch campaign involved 14 days of lead capture and two weeks of open enrollment (cart open). My participation in the project involved the creation of the landing pages, sales pages, and the creative assets for the launch, making it a collaborative and performance-based effort.
CHALLENGE
How can I improve the quality of my audience and increase sales?
Meta Report
The impact of a good Design
The page loads quickly, is stable, and doesn't present any significant UX friction points.
Page Views → Purchase Initiated:
568 / 1,389
≈ 40.89%
Purchase Initiated → Purchase Completed:
306 / 568
≈ 53.87%
Overall, the result was extremely positive, with a high return on investment, indicating good synergy between traffic, creatives, and the page.
The page exhibits above-average performance, with a high conversion rate, excellent funnel retention, and a direct impact on revenue generation (R$ 126 thousand). The design, structure, and user experience are aligned with the creatives, strongly contributing to the campaign's high ROAS (Return On Ad Spend).